Directions of optimizing the use of branding in the structure of enterprise competitiveness’ tools
- Authors: Nadein N.V.1
-
Affiliations:
- Department of Economics, Samara State University, 1, Acad. Pavlov Street, Samara, 443011, Russian Federation
- Issue: Vol 6, No 9/1 (2015)
- Pages: 158-162
- Section: ECONOMICS
- URL: https://journals.ssau.ru/eco/article/view/5769
- DOI: https://doi.org/10.18287/2542-0461-2015-0-9/1-158-162
- ID: 5769
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Abstract
The article defines the essence of the concept of brand-oriented control system of industrial enterprise communications, a hierarchy of strategic objectives of the enterprise communications management is proposed, the elements of the mechanism of brand-based communications management of a company are analyzed and the semantic description of the main features of the brand-oriented management of the enterprise communications is presented.
About the authors
N. V. Nadein
Department of Economics, Samara State University, 1, Acad. Pavlov Street, Samara, 443011, Russian Federation
Author for correspondence.
Email: morenov.sv@ssau.ru
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