MANAGEMENT OF A COMMERCIAL BANK COMPETITIVENESS THROUGH THE INCENTIVE SYSTEM OF EMPLOYEES OF CREDIT AND DEPOSIT DEPARTMENTS
- Authors: Belyaeva E.K.1, Sorokina M.G.1, Grishanov G.M.2
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Affiliations:
- Department of Finance and Credit, Samara State Aerospace University, 34, Moskovskoye shosse, Samara, 443086, Russiaт Federation.
- Department of Еconomics, Samara State Aerospace University, 34, Moskovskoye shosse, Samara, 443086, Russiaт Federation.
- Issue: Vol 6, No 9/2 (2015)
- Pages: 262-272
- Section: MATHEMATICAL AND INSTRUMENTAL METHODS OF ECONOMICS
- URL: https://journals.ssau.ru/eco/article/view/5731
- DOI: https://doi.org/10.18287/2542-0461-2015-0-9/2-262-272
- ID: 5731
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Abstract
This article focuses on price and non-price competition among commercial banks. The mechanism of decision making for the commercial bank in a competitive environment is formulated. As a non-price method of competition the introduction of an incentive scheme for the bank employees, with the help of which you can manage the expenses of a bank and its competitiveness is suggested. The results are illustrated by examples and graphs that reflect the effectiveness of the implementation of a mechanism
About the authors
E. K. Belyaeva
Department of Finance and Credit, Samara State Aerospace University, 34, Moskovskoye shosse, Samara, 443086, Russiaт Federation.
Author for correspondence.
Email: morenov.sv@ssau.ru
M. G. Sorokina
Department of Finance and Credit, Samara State Aerospace University, 34, Moskovskoye shosse, Samara, 443086, Russiaт Federation.
Email: morenov.sv@ssau.ru
G. M. Grishanov
Department of Еconomics, Samara State Aerospace University, 34, Moskovskoye shosse, Samara, 443086, Russiaт Federation.
Email: morenov.sv@ssau.ru
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