MANAGEMENT OF A COMMERCIAL BANK COMPETITIVENESS THROUGH THE INCENTIVE SYSTEM OF EMPLOYEES OF CREDIT AND DEPOSIT DEPARTMENTS


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Abstract

This article focuses on price and non-price competition among commercial banks. The mechanism of decision making for the commercial bank in a competitive environment is formulated. As a non-price method of competition the introduction of an incentive scheme for the bank employees, with the help of which you can manage the expenses of a bank and its competitiveness is suggested. The results are illustrated by examples and graphs that reflect the effectiveness of the implementation of a mechanism

About the authors

E. K. Belyaeva

Department of Finance and Credit, Samara State Aerospace University, 34, Moskovskoye shosse, Samara, 443086, Russiaт Federation.

Author for correspondence.
Email: morenov.sv@ssau.ru

M. G. Sorokina

Department of Finance and Credit, Samara State Aerospace University, 34, Moskovskoye shosse, Samara, 443086, Russiaт Federation.

Email: morenov.sv@ssau.ru

G. M. Grishanov

Department of Еconomics, Samara State Aerospace University, 34, Moskovskoye shosse, Samara, 443086, Russiaт Federation.

Email: morenov.sv@ssau.ru

References


Copyright (c) 2018 Vestnik of Samara University. Economics and Management

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