INNOVATIVE SUSCEPTIBILITY AND ITS COMPONENTS AS REGULATORS OF ADAPTATION OF INDUSTRIAL ENTERPRISE TO THE CONDITIONS OF CHANGING ENVIRONMENT


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Abstract

The article provides an overview and the concepts of innovative susceptibility, innovative capacity and entrepreneurial innovation of industrial enterprises in the changing environment are considered, the author’s interpretation of these terms is offered, the relationship of the categories considered is determined, the reasons for the gaps between the possibilities of using innovative products and innovative potential of an enterprise are explained.

About the authors

E. V. Frank

Department of Industrial Economics, Samara State Technical University, 42, Revoltsionnaya Street, Samara, 443086, Russian Federation.

Author for correspondence.
Email: morenov.sv@ssau.ru

O. V. Mashevskaya

postgraduate student of the Department of Industrial Economics, Samara State Technical University, 42, Revoltsionnaya Street, Samara, 443086, Russian Federation

Email: morenov.sv@ssau.ru

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