PROSPECTS OF USING PUBLIC-PRIVATE PARTNERSHIP IN TERRITORIAL MARKETING


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Abstract

he study is based on hypothesis that public-private partnership is a promising marketing mechanism of modern Russian territories. To test this hypothesis, the authors examine the nature of publicprivate partnerships and identify the potential of the use of publicprivate partnerships for priority projects in the social sector, especially for priority national projects. As a result of the study the authors confirm the hypothesis and determine the prospects for the use of public-private partnerships in territorial marketing.

About the authors

Y. I. Dubova

Department of the World Economy and Economic Theory, Volgograd State Technical University, 28, Lenin avenue, Volgograd, 400005, Russian Federation.

Author for correspondence.
Email: morenov.sv@ssau.ru

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