ADDRESS THE UNIQUE PROBLEMS OF TARGETED CONSUMERS OF EDUCATIONAL SERVICES THROUGH A SYSTEM OF CONTINUOUS EDUCATION


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Abstract

The following article represents the system of continuous education as the means for solving the majority of personal tasks of target customers of educational services. Through the analysis of specificity and rapid development of modern society structure, the author defines demands of an individual, as well as main goals and challenges he is facing. The article also describes organizational educational activity within continuous education, which provides an opportunity for the graduates to derive knowledge and skills that could help him to become successful in our progressive society. The paper discusses several options of social designation of a higher educational institution at the market of educational services.

About the authors

N. I. Petrova

Department of Economic Theory, Nayanova University, 196, Molodogvardeyskaya Street, Samara, 443001, Russian Federation.

Author for correspondence.
Email: morenov.sv@ssau.ru

R. A. Logua

the Dept. of Economics, Samara State Nayanova Academy, Samara, 443001, Russian Federation.

Email: morenov.sv@ssau.ru

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