BUSINESS MANAGEMENT AND CORPORATE SOCIAL RESPONSIBILITY
- Authors: Kiriltsev V.T.1
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Affiliations:
- Department of General and Strategic Management, Samara State University, 1, Acad. Pavlov Street, Samara, 443011, Russian Federation.
- Issue: Vol 6, No 5 (2015)
- Pages: 48-56
- Section: MANAGEMENT
- URL: https://journals.ssau.ru/eco/article/view/5641
- DOI: https://doi.org/10.18287/2542-0461-2015-0-5-48-56
- ID: 5641
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Abstract
In this paper, corporate social responsibility is seen from the perspective of business management. It is shown that business management as marketing-oriented management, intelligently focused on the creation of a consumer, by definition, includes elements of corporate social responsibility, contributing to the formation of social harmony in their business space. Moreover, in this context, corporate social responsibility on the one hand should be seen as a necessary condition for the formation of social market economy or capitalism with a human face, and the other – as a manifestation of patriotism in market relations.
About the authors
V. T. Kiriltsev
Department of General and Strategic Management, Samara State University, 1, Acad. Pavlov Street, Samara, 443011, Russian Federation.
Author for correspondence.
Email: morenov.sv@ssau.ru
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