BUSINESS MANAGEMENT AND ECONOMICS (PART 1)
- Authors: Kiriltsev V.T.1
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Affiliations:
- Department of General and Strategic Management, Samara State University, Samara, 443011, Russian Federation.
- Issue: Vol 5, No 8 (2014)
- Pages: 24-31
- Section: MANAGEMENT
- URL: https://journals.ssau.ru/eco/article/view/5535
- DOI: https://doi.org/10.18287/2542-0461-2014-0-8-24-31
- ID: 5535
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Abstract
The article discusses the role in the economics of creative management business with its human capital, but realized it provided a meaningful target focus on the creation of the consumer. At the same time, business management and is its «achilles heel»: from the standpoint of business economics it hired staff does not produce a profit and surplusalue, examples same profit – is «the handiwork» of exceptionally consumers.It is shown that besides the two known basic preneurialbusiness management functions (markerting and innovation), there is a third – a permanentcapacitybuilding human capital ofthe enterprise, without regard to which the first two can be oflittle help in achieving acceptable economic results.The definition of the concept of «enlightenedmanagement business» as marketing- oriented eupsychianmanagement for technically trained workers and it is necessary in forming a social partnership inmanagement business.
About the authors
V. T. Kiriltsev
Department of General and Strategic Management, Samara State University, Samara, 443011, Russian Federation.
Author for correspondence.
Email: morenov.sv@ssau.ru
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