CREATION OF THE PROCEDURE OF ASSESSMENT OF PROFITABILITY OF CLIENT SEGMENTS
- Authors: Logua R.A.1
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Affiliations:
- the Dept. of Economics, Samara State Nayanova Academy, Samara, 443001, Russian Federation.
- Issue: Vol 3, No 1 (2012)
- Pages: 228-230
- Section: MATHEMATICAL AND INSTRUMENTAL METHODS OF ECONOMICS
- URL: https://journals.ssau.ru/eco/article/view/3536
- DOI: https://doi.org/10.18287/2542-0461-2012-1-1-228-230
- ID: 3536
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Abstract
In the article the question of creation of procedure which allows to estimate profitability of this or that client group of the company is considered. Application of mathematical tools will help a management to make reasoned decisions on management of their own client segments, on the basis of what value they bring.
About the authors
R. A. Logua
the Dept. of Economics, Samara State Nayanova Academy, Samara, 443001, Russian Federation.
Author for correspondence.
Email: morenov.sv@ssau.ru
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