THE INFLUENCE OF BEHAVIORAL FACTORS ON THE RANKING SITE IN SEARCH ENGINE YANDEX

Abstract

Тhe article based on statistics Yandex Metric evaluates the degree of influence of behavioral
factors on the ranking of a website in search results of Yandex. Identified key indicators,
which is calculated behavioral factor of a site, as well as the weight of each indicator
in the calculation of the user factor.

About the authors

A. Yu. Trusovа

Department of Mathematics and Business Informatics, Samara University, 34, Moskovskoye shosse, Samara, 443086, Russian Federation.

Author for correspondence.
Email: morenov.sv@ssau.ru

D. A. Leontyevа

Department of Mathematics and Business Informatics, Samara University, 34, Moskovskoye shosse, Samara, 443086, Russian Federation.

Email: morenov.sv@ssau.ru

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