Mathematics, Economics and ManagementMathematics, Economics and Management2411-5452Samara National Research University5929UnknownTHE INFLUENCE OF BEHAVIORAL FACTORS ON THE RANKING SITE IN SEARCH ENGINE YANDEXTrusovаA. Yu.morenov.sv@ssau.ruLeontyevаD. A.morenov.sv@ssau.ruDepartment of Mathematics and Business Informatics, Samara University, 34, Moskovskoye shosse, Samara, 443086, Russian Federation.14082016221051101402201814022018Copyright © 2018,2018<p>Тhe article based on statistics Yandex Metric evaluates the degree of influence of behavioral<br />factors on the ranking of a website in search results of Yandex. Identified key indicators,<br />which is calculated behavioral factor of a site, as well as the weight of each indicator<br />in the calculation of the user factor.</p>behavioral factor, Yandex Metric, bounce rate, search query, the relevancy of site search results, the content of the siteповеденческий фактор, Яндекс Метрика, показатель отказов, поисковый запрос, релевантность сайта, поисковая выдача, контент сайта[complexes of Russia in the context of the challenges of][the XXI century: monograph / Agayeva L.K., Anisimova][V.Y., Bezlepkina N.V. Vasaycheva V.A., Manukyan,][M.M., Arisova M.B., Kononova E.N., Tyukavkin I.N.,][Tyukavkin N.M., Skornichenko N.N., Podbornova E.S.,][Prytkova N.I. Kurnosova E.A., Oruch T.A., Melnikov][M.A., Nevzorov O.Yu., Mokina L.S., Goman V.I., Goman][K. I., Garkina N.G. etc. Samara, 2015.][2. Barysheva E.N., Saraev L.A. Mathematical modeling][of structural changes in the personnel of the enterprises][// Vestnik of Samara state University. 2011. № 1-1][(82). P. 38-47.][3. Nikishov V.N., Saraev L.A. Econometric and optional][methods of valuation of insurance in foreign currency][equivalent // Vestnik of Samara state University.][2013. № 4 (105). Р. 203-213.][4. Saraev A.L., Saraev L.A. the optimization Model][the profits of the enterprise, taking into account overproportionally][production and transaction costs // Vestnik of][Samara state University. Samara, 2013. № 10 (111).][Р. 230–237.][5. Saraev A.L., Saraev L.A. Prediction of effective characteristics][of heterogeneous costs of production // Vestnik of][Samara state University. 2012. № 4 (95). Р. 109-114.][6. Skornichenko N.N. Razvitie of the service sector in][modern economic system: monograph / Agayeva L.K.,][Arisawa M.B., Bashkan E.A., Bezlepkina N.V. Vasilchuk][O.I., Garkina N.G., Goldobina M.V., Goman I.V., Kashirina][M.V., Kovtunenko V.A., Kononova E.N., Kurnosova][E.A., Manukyan M.M., Medvedeva E.V., Melnikov][M.A., Mokina L.S., Nasakin L.A., Oruch T.A.,][Prytkova N.I., Skornichenko N.N.. Samara, 2016.][7. Tyukavkin N.M. The digitalization of the economy][and the information society // Vestnik of Samara state][University. 2013. № 10 (101). Р. 139-146.][8. Information portal devaka.ru Personal SEO blog.][URL: https://devaka.ru/articles/user-experience-seo-factor][9. Information portal habrahabr.ru Collective IT the][blog URL: https://habrahabr.ru/post/248309/][10. Information portal seopult.ru Service automated][site promotion URL: Information portal www.raskruty.ru][Service for site promotion URL: http://www.raskruty.ru/][povedencheskie-faktory.html.][11. Information portal www.markint.ru All about advertising][and Internet marketing URL:][http://www.markint.ru/povedencheskie-faktory.]