ANALYSIS OF SARANSK CITY TERRITORIAL IDENTITY FACTORS

Abstract


In the article the essence of the concept «city image» is revealed, Saransk city territorial identity factors are analyzed, territorial characteristics and resources, which are necessary to create a positive city image are revealed.


About the authors

S. E. Maikova

the Dept. of Marketing, Ogarev Mordovia State University, Saransk, 430005, Russian Federation.

Author for correspondence.
Email: morenov.sv@ssau.ru

T. A. Sarmaeva

the Dept. of Marketing, Ogarev Mordovia State University, Saransk, 430005, Russian Federation.

Email: morenov.sv@ssau.ru

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