ANALYSIS OF SARANSK CITY TERRITORIAL IDENTITY FACTORS


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Abstract

In the article the essence of the concept «city image» is revealed, Saransk city territorial identity factors are analyzed, territorial characteristics and resources, which are necessary to create a positive city image are revealed.

About the authors

S. E. Maikova

the Dept. of Marketing, Ogarev Mordovia State University, Saransk, 430005, Russian Federation.

Author for correspondence.
Email: morenov.sv@ssau.ru

T. A. Sarmaeva

the Dept. of Marketing, Ogarev Mordovia State University, Saransk, 430005, Russian Federation.

Email: morenov.sv@ssau.ru

References


Copyright (c) 2017 Vestnik of Samara University. Economics and Management

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