SUBSTANTIVE ASPECTS OF ASSESSMENT OF THE STRUCTURE OF IMAGE OF THE MUNICIPAL FORMATION


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Abstract

With the presented article, the concept, content and model of assessing the image of the municipality are considered. Each territory has its own regional, national, economic, socio-psychological specificity, reflected in the image. There are quite a few contradictions in the study of the effective image of a municipality, in particular, between the significance of this problem and its insufficient scientific elaboration; between the complex nature of the problem and the dominance of one-sided approaches; between the spontaneity of the formation of a regional image and the need for its purposeful change. The noted phenomena and contradictions required special fundamental and applied research of the image of the municipality.

About the authors

Tatyana Anatolievna Oruch

Volga Region State University of Service

Author for correspondence.
Email: lioner97@mail.ru

References

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