ROSBANK'S ACTIVITIES IN THE DEVELOPMENT AND IMPLEMENTATION OF NEW BANKING SERVICES
- Authors: Tyukavkin N.M.1, Popova M.S.1
-
Affiliations:
- Department of Economics of Innovations, Samara National Research University, 34, Moskovskoye shosse, Samara, 443086, Russian Federation.
- Issue: Vol 7, No 4 (2016)
- Pages: 67-71
- Section: ECONOMICS
- URL: https://journals.ssau.ru/eco/article/view/6013
- DOI: https://doi.org/10.18287/2542-0461-2016-7-4-67-71
- ID: 6013
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Abstract
Currently, there is a period of intensive development of the banking sector in the
Russian Federation, advertising of banking services is increasingly becoming the
subject of marketing research conducted to improve the effectiveness of organized
advertising campaigns. The provided package of banking services is more and more
unified, and the differences in the organized types of service of different banks are
becoming less noticeable, therefore, the perception of the customers by the customers
of the bank brand becomes a key tool for attracting new customers.
About the authors
N. M. Tyukavkin
Department of Economics of Innovations, Samara National Research University, 34, Moskovskoye shosse, Samara, 443086, Russian Federation.
Author for correspondence.
Email: morenov.sv@ssau.ru
M. S. Popova
Department of Economics of Innovations, Samara National Research University, 34, Moskovskoye shosse, Samara, 443086, Russian Federation.
Email: morenov.sv@ssau.ru
References
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- Depozitnye produkty PAO ROSBANK [Deposit products of PJSC ROSBANK]. Official site of PJSC "ROSBANK". Retrieved from: www.rosbank.ru [in Russian].
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- Oruch T.A., Prytkova N.I., Skornichenko N.N. i dr. [Agaeva L.K., Arisova M.B., Bashkan E.A., Bezlepkina N.V., Vasil’chuk O.I., Garkina N.G., Goldobina M.V., Goman I.V., Kashirina M.V., Kovtunenko A.V., Kononova E.N., Kurnosova E.A., Manukyan M.M., Medvedeva E.V., Melnikov M.A., Mokina L.S., Nasakina L.A., Oruch T.A., Prytkova N.I., Skornichenko N.N. et al. Development of the sphere of services in modern economic system:
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