SURVEY OF СUSTOMER’S SATISFACTION BY MARKETS FOR FISH AND FISH PRODUCTS IN THE REPUBLIC OF BASHKORTOSTAN


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Abstract

The questions of consumer satisfaction by fish and fish products are viewed in the article, the results of research are brought, factors affecting demand in the Republic of Bashkortostan are shown.

About the authors

R. R. Galiullina

the Dept. of Management and Marketing, Bashkir State Agrarian University, Ufa, 450001, Russian Federation.

Author for correspondence.
Email: morenov.sv@ssau.ru

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