ADVERTISING ACTIVITY: CONCEPT, ROLE, FUNCTIONS, MAIN PROVISIONS
- Authors: Arisova M.B.1
-
Affiliations:
- Department of Economics of Innovations, Samara National Research University, 34, Moskovskoye shosse, Samara, 443086, Russian Federation.
- Issue: Vol 2, No 3 (2016)
- Pages: 13-19
- Section: ECONOMICS
- URL: https://journals.ssau.ru/mem/article/view/5872
- ID: 5872
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Full Text
Abstract
Advertising is always in demand in any society. Correctly presented and described
goods, quickly purchased, it raises demand. Modern economy offers new options for
organizing promotional activities, leveling and assimilating the features of national
advertising in the global advertising space. By the beginning of the ХIX century,
advertising had become an integral part of culture of modern society, aggressively
integrating into both cultural and economic models of different countries, having a
significant impact on the existing economic systems of states.
About the authors
M. B. Arisova
Department of Economics of Innovations, Samara National Research University, 34, Moskovskoye shosse, Samara, 443086, Russian Federation.
Author for correspondence.
Email: morenov.sv@ssau.ru
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