PLACE AND ROLE OF ESTIMATE OF STRATEGIC EFFECTIVENESS IN THE PROCESS OF ENTERPRISE MANAGEMENT


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Abstract

In the work the role and estimate of strategic effectiveness in the process of management of business entity in modern social and economic conditions are viewed.

About the authors

L. V. Ermolina

the Dept. of Applied Management, Samara State University of Economics, Samara, 443090, Russian Federation.

Author for correspondence.
Email: morenov.sv@ssau.ru

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