Mathematics, Economics and ManagementMathematics, Economics and Management2411-5452Samara National Research University5926UnknownTHE RELEVANCE OF FORMATION AND DEVELOPMENT OF HR-BRAND OF THE COMPANYBessonovaE. S.morenov.sv@ssau.ruDepartment of Economics of Innovations, Samara University, 34,
Moskovskoye shosse, Samara, 443086, Russian Federation.140820162290941402201814022018Copyright © 2018,2018<p>1</p>This article investigates the question of formation of the company effective HR brand. The authors justified the relevance of the chosen topic, analyzed the relationship of HRbrand with the human resources policy and corporate culture, as well as examplesразвитие, эффективность, человеческие ресурсы, кадровые ресурсы, кадровая политика, инновационная активность, корпоративная культура, HR-бренд[1. Agayeva L.K. Public-private partnership in socioeconomic][processes in the Russian economy: monograph][/ Agayeva.L.K., Anisimova.V.Yu., Bezlepkina N.V. Garcina][N.G., Goman I.V., Gorchakova E.V., Isupov A.M.,][Kasaikina S.A., Kashirina. MV. Kononova E.N., Kurnosova][E.A., Mokina L.S., Murugova Y.I., Nadein.N.V.,][Nevzorov O.Yu., Podbornova E.S., Prytkova N.I., Saraev][L.A., Strizhkov A.A., B.Y. Tatarskih, etc. Samara, 2015.][2. Anisimova V.Yu. The development of industrial][complexes of Russia in the context of the challenges of][the XXI century: monograph / Agayeva.L.K., Anisimova][V.Yu., Bezlepkina N.V. Vasaycheva V.A. Manukyan][M.M., Arisova M.B., Kononova E.N., Tyukavkin I.N.,][Tyukavkin N.M. Skornichenko, N.N., Podbornova E.S.,][Prytkova N.I.. Kurnosova E.A., Oruch T.A., Melnikov][M.A., Nevzorov O.Yu., Mokina L.S., Goman I.V., Goman][K.I.,. Garcina N.G. etc. Samara, 2015.][3. Vasaycheva.A. Sahabieva G.A., Sahabiev V.A. Development][of mechanism of management of enterprises of][fuel and energy complex on the basis of improvement of][personnel policy: monograph. Samara: Publishing house]["Samara municipal Institute of management", 2012. 140 p.][4. Vasaycheva.A., Sahabiev V.A. Shabieva G.A. optimal][development Strategy of regional economy / Basics][of economy, management and law. Samara: Publishing][house "Samara University", 2013. № 1 (7). P. 80-82.][5. Vasaycheva V.A., Saharieva G.A., Sahabiev V.A.][Improvement of organization management // The Bulletin][of Samara municipal Institute of management. 2012. № 4][(23). P. 22-30.][6. Vasaycheva V.A., Saharieva G.A., Shabaev V.A.][To the question of enhancing the competitiveness of industrial][enterprises // Vestnik of Samara state University.][2013. № 10 (111). P. 13-18.][7. Vasaycheva V.A., Sahabiev V.A., Saharieva G.A.][On improving the competitiveness of enterprises in the][Samara region on the basis of the Federation of working][cooperatives of the region // Vestnik of Samara state University.][2014. № 4 (115). P. 120-125.][8. Vasaycheva V.A., Sahabiev V.A., Saharieva G.A.][On the approaches to management of competitiveness of][industrial enterprises // Vestnik of Samara state University.][2014. № 4 (115). P. 16-21.][9. Dudarev Yu.V., Kotlyarskii L.A. In search of stability.][The secrets of motivation and retention in the restaurant][business // Personnel management. 2013. № 4. P. 30-][33.][10. Kononova E.N. Personnel management: practicum][/ Agayeva.L.K., Bezlepkina N.V. Kononova E.N., Kurnosova][E.A., Tyukavkin N.M. // Samara, 2015.][11. Morgunov E., Sobyanin R. Assessment of synchronicity][and corporate HR brand // Personnel Director.][2012. № 5.][12. Michurin A. public relations in shaping the company's][image as an employer.M., 2007. P. 31.][13. Osovitskaya N. Relevant in employer branding.][Secrets of the best employers. SPb: Peter, 2013. P. 240.][14. Podbornova E.S., Tyukavkin N.M. The Development][of methodical approaches of an estimation of competitiveness][// Social Sciences. 2011. № 6. P. 386-393.][15. Saraev L.A.. Tyukavkin N.M. Fundamentals of][state regulation of the economy: textbook // Samara,][2014.][16. Saraev L.A.. Saraev A. L. The regularities of the][interaction of consumers and producers in the context of][continuous competitive market // In collection: Actual][problems of development of financial-economic systems][and institutionally and I the reports of the International][scientific conference: in 2 parts. Samara state University;][Under the General editorship of A.N. Sorochaykina.][2010. P. 58-68.][17. Saraev L.A. The formation of labour resources and][employment // The economist. 2001. № 10. P. 72.][18. Skornichenko N.N. Razvitie of the service sector][in modern economic system: monograph / Agayeva L.K.,][Arisova M.B., Bashkan E.A., Bezlepkina N.V. Vasilchuk.][O.I., Garshina N.G., Goldobin M.V., Goman V.I., Kashirin][M.V.. Kovtunenko V.A., Kononova E.N., Kurnosova][E.A., Manukyan M.M., Medvedeva E.V., Melnikov][M.A., Mokina L.S., Nasakin L.A., Oruch T.A., Prytkova][N.I., Skornichenko, N.N.. Samara, 2016.][19. Tyukavkin N.M. Salary as an element of Economics][// Journal of economic theory. 2008. № 3. P. 140-144.][20. Kosjakova I.V. Keynesian theory – the evolutionary][basis to change the paradigm of economic development][/ Tyukavkin N.M., Kosjakova I.V., Yakovlev G.I. //][Science magazine. 2014. T. 11. № 12C. P. 399-402.]