CORPORATE CULTURE AS A FACTOR OF EFFECTIVE MANAGEMENT OF THE ORGANIZATION


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Abstract

Corporate culture helps to improve the result of the exchange of skills, knowledge, experience.
Well-built corporate culture helps to improve the process of management of the
company, affects the relationship of staff with customers, can contribute to the initiative
staff and also increase their non-material motivation.

About the authors

E. R. Biktimirova

Department of Economics of Innovations, Samara University, 34,
Moskovskoye shosse, Samara, 443086, Russian Federation.

Author for correspondence.
Email: morenov.sv@ssau.ru

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