ADVERTISING ACTIVITY: CONCEPT, ROLE, FUNCTIONS, MAIN PROVISIONS
- Authors: Arisova M.B.1
-
Affiliations:
- Department of Economics of Innovations, Samara National Research University, 34, Moskovskoye shosse, Samara, 443086, Russian Federation.
- Issue: Vol 2, No 3 (2016)
- Pages: 13-19
- Section: ECONOMICS
- URL: https://journals.ssau.ru/mem/article/view/5872
- ID: 5872
Cite item
Full Text
Abstract
Advertising is always in demand in any society. Correctly presented and described
goods, quickly purchased, it raises demand. Modern economy offers new options for
organizing promotional activities, leveling and assimilating the features of national
advertising in the global advertising space. By the beginning of the ХIX century,
advertising had become an integral part of culture of modern society, aggressively
integrating into both cultural and economic models of different countries, having a
significant impact on the existing economic systems of states.
About the authors
M. B. Arisova
Department of Economics of Innovations, Samara National Research University, 34, Moskovskoye shosse, Samara, 443086, Russian Federation.
Author for correspondence.
Email: morenov.sv@ssau.ru
References
- Federal'nyi zakon N 38-FZ ot 13 marta 2006 goda
- «O reklame» po sostoianiiu na marta 2016 g. [Federal
- Law No. 38-ФЗ dated March 13, «On Advertising»
- as of March 10, 2016]. Retrieved from legal reference
- system «Garant» [in Russian].
- Opros na temu «Novye bankovskie produkty PAO
- ROSBANK» [The survey on «New banking products of
- PJSC ROSBANK» [Electronic resource]. Retrieved from:
- http://www.google.com/intl/en/forms/about/ [in Russian].
- Otdel'nye pokazateli, kharakterizuiushchie operatsii
- s ispol'zovaniem bankovskikh kart [Separate indicators
- characterizing transactions using bank cards]. In: Statisticheskii
- biulleten' Banka Rossii [Statistical bulletin of the
- Bank of Russia], 2015, no. 12, p. [Electronic resource].
- Retrieved from: http://www.cbr.ru/publ/BBS/
- Bbs1512r.pdf.The title from the screen.In Russian
- [in Russian].
- Statisticheskii biulleten' Banka Rossii [Statistical
- bulletin of the Bank of Russia], 2015, no. 12, p. [Electronic resource]. Retrieved from: http://www.cbr.ru/
- publ/BBS/Bbs1512r.pdf.The title from the screen.In Russian
- [in Russian].
- Reiting internet bankinga 2015. Analiticheskoe
- agentstvo MarkswebbRankandReport [Rating of Internet
- banking Analytical agency MarkswebbRankandReport]
- [Electronic resource].Retrieved from: http://
- markswebb.ru/e-finance/internet-banking-rank-The
- title from the screen.n Russian [in Russian].
Supplementary files
