MAIN ELEMENTS AND STAGES OF PRICE POLICY DEVELOPMENT AND SALES MANAGEMENT STRATEGY
- Authors: Krylova I.Y.1, Klokova E.E.1
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Affiliations:
- Samara National Research University
- Issue: Vol 8, No 1 (2017)
- Pages: 39-41
- Section: STATE AND MUNICIPAL ADMINISTRATION
- URL: https://journals.ssau.ru/eco/article/view/6317
- DOI: https://doi.org/10.18287/2542-0461-2017-8-1-39-41
- ID: 6317
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Abstract
The article considers the main stages in the development of the company's sales management price policy, as well as the activities carried out at each stage.
About the authors
I. Yu. Krylova
Samara National Research University
Author for correspondence.
Email: lionernew@gmail.com
E. E. Klokova
Samara National Research University
Email: lionernew@gmail.com
References
- Kondrashov V.M. Menedzhment prodazh: ucheb. posobiye [Sales Management: Textbook. allowance]. M .: Vuzovskiy uchebnik, 2016, 279 p. [in Russian].
- Konoplev S.P., Konopleva V.S. Menedzhment prodazh: ucheb. posobiye [Sales Management: Textbook. allowance]. M.: INFRA-M, 2012, 304 p. [in Russian].
- Problemy planirovaniya i upravleniya: Opyt issledovaniy [Problems of Planning and Management: Research Experience], ed. A.M. Zhandarova. M.: Economics, 2017, 355 р. [in Russian].
- Vetogradov V. Upravleniye prodazhami [Management of sales]. 2nd ed. St. Petersburg: Peter, 2015, 240 p.
- [in Russian].
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