CONVENTIONAL AND INDIVIDUAL VALUES SYSTEM: THEIR IMPLICATIONS IN THE ENGLISH MEDIA DISCOURSE

Currently, the problem of unspoken text components analysis is gradually becoming more and more relevant, especially of those within the economic media discourse because it covers the most topical issues and problems, both namely economic and related – social and sociopolitical issues viewed in their communicative expansion. At the same time articles analyzing non verbal or non explicit components of the above mentioned discourse are quite few in number meanwhile the textual and contextual cognitive backgrounds are getting more and more topical as far as the media discourse itself obtains open and interactive forms in contemporary information trends. This article explores the components (namely, the implicit reflections of the authors’ conventional and individual value systems) actualized in texts focused upon economic and related phenomena published in numerous Internet sources. The media texts under analysis have been explored either isolated or proceeded with comments written in open forum discussions and panels. The focus has been made on the conventional value system (as a component of both discourse and the personality of the authors as well as of their evaluative paradigms within common value paradigms) from the perspective of the subject set in the media discourse as the chronotopic context of the author’s subjective implications and the phenomenon/object oriented at argumentation within extensive variety of the evaluative statements. The material under analysis represents media discourse of various designs written in English and issued in the Internet: articles from Internet journals, political and business blogs, twits, forums and discussions – all that represents dialogic or interactive characteristics in media communication.