COMPOSITIONAL ELEMENTS OF THE PRESENTATION ARTICLE AND THEIR PRAGMALINGUISTIC FEATURES


Cite item

Full Text

Abstract

In this article we consider a presentation article as a new genre of PR-text. The focus is on the composition of the text of the designated genre. The main structural elements of the presentation articles and their pragmalinguistic features are identified and analyzed. The conclusions about the necessity of formation of each structural element depending on the target audience and in line with the overall goals and objectives of the text are made.

About the authors

Ye. A. Vazhdaeva

Samara National Research University

Author for correspondence.
Email: morenov.sv@ssau.ru
ORCID iD: 0000-0002-1825-0097
Russian Federation

References

  1. Ahrenova N.A. Internet-diskurs kak global’noe mezhkul’turnoe iavlenie i ego iazykovoe oformlenie: avtoreferat diss. dokt. filol. nauk [Internet discourse as a global intercultural phenomenon and its linguistic composition: Extended abstract of Candidate’s of Doctor’s of Philological sciences]. M., 2009, 35 p. [in Russian].
  2. Ryzhenko E.S. Vidy intertekstual’nosti v press-relizakh, razmeshchennykh v Internete: diss. kandidat filol. nauk [Types of intertextuality in press releases posted on the Internet: Candidate’s of Philological sciences thesis]. Volgograd, 2014, 189 p. [in Russian].
  3. Stefanov S.I. Reklama i poligrafiia: opyt slovaria-spravochnika [Advertising and printing industry: experience of glossary]. M.: Gella-print, 2004, 320 p. [in Russian].
  4. Romanova T.P. Teoriia i metodika sozdaniia kommercheskikh naimenovanii i reklamnykh tekstov: uchebnoe posobie [Theory and methods of creation commercial names and advertising texts: schoolbook]. Samara: Univers-grupp, 2008, 156 p. [in Russian].
  5. Karter G. Effektivnaia reklama [Effective advertising]. M.: Progress, 1991, 280 p. [in Russian].
  6. McLuhan H.M. Ponimanie media. Vneshnie rasshireniia cheloveka [The Understanding of Media: The Extensions of Man]. M.: Kuchkovo pole, 2011, 464 p. [in Russian].
  7. Rosenthal D.E. Iazyk reklamnykh tekstov [Language of advertising texts]. M.: Prosveshchenie, 1981, 125 p. [in Russian].
  8. Feshhenko L.G. Struktura reklamnogo teksta: Uchebno-prakticheskoe posobie [Structure of an advertising text: workbook]. SPb.: Peterburgskii institut pechati, 2003, 232 p. [in Russian].

Supplementary files

Supplementary Files
Action
1. JATS XML

Copyright (c) 2016 Vazhdaeva Y.A.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies