Vestnik of Samara University. History, pedagogics, philologyVestnik of Samara University. History, pedagogics, philology2542-04452712-8946Samara National Research University507910.18287/2542-0445-2017-23-1.2-96-100UnknownLEXICAL MEANS OF WORLD MODELING IN THE POST-TRUTH DISCOURSELabutinaV. V.morenov.sv@ssau.ruhttps://orcid.org/0000-0002-1825-0097Samara National Research University02012017231.2961001007201710072017Copyright © 2017, Labutina V.V.2017<p>The article is devoted to the methods of rhetorical art of theselection of words used in the variability of world modeling, inparticular, the contextual content of negative connotations of theconcept of tolerance in modern media discourse is viewed.</p>речевые манипуляции, вариативное миромоделирование, управление восприятием.speech manipulations, variative world modeling, perception management.[1. Post-truth. Retrieved from: https://en.oxforddictionaries.com/definition/post-truth (accessed 16.11.2016) [in English].][2. Vladykina T. Posle pravdy. Sostaviteli Oksfordskogo slovaria vybrali slovo goda [After the truth. The compilers of the Oxford dictionary chose the word of the year]. In: Rossiiskaia gazeta «Federal’nyi vypusk [Russian Newspaper – Federal release], 2016, no. 7130 (262). Retrieved from:https://rg.ru/2016/11/16 [in Russian].][3. Labutina V.V. «Antosinonimiia» kak sredstvo variativnoi interpretatsii deistvitel’nosti [«Antosynonymy» as a means of variative interpreting of reality]. Vestnik Samarskogo gos. un-ta. Ser.: Gumanitarnaia [Vestnik of Samara State University. Humanitarian series], 2009, no. 3(69), pp. 168–173 [in Russian].][4. Labutina V.V. Antosinonimy i evfemizmy kak sredstvo rechevogo vozdeistviia i manipulirovaniia v sovremennom mediadiskurse [Antosynonyms and euphemisms as a means of speech influence and manipulation in contemporary media discourse]. Znak: problemnoe pole][mediaobrazovaniia [Sign: problem field of media formation], 2016, no. 4(21), pp. 35–39 [in Russian].][5. Deklaratsiia printsipov terpimosti [The Declaration of Principles on Tolerance]. In: Organizatsiia ob»edinennykh natsii: veb-sait [The United Nations web-site]. Retrieved from: http:// www.un.org/ru/documents/decl_conv/declarations/toleranc.shtml (accessed 16.09.2016) [in Russian].][6. Natsional’nyi korpus russkogo iazyka [Russian National Corpus]. Retrieved from: http://search2.ruscorpora.ru (accessed 17.09.2016) [in Russian].][7. Sedakovà O. «Net khuda bez dobra». O nekotorykh osobennostiakh otnosheniia k zlu v russkoi traditsii [«There is a blessing in disguise». Some features of relationship to the evil in the Russian tradition]. Retrieved from: http://olgasedakova.com/Moralia (accessed 10.09.2016) [in Russian].]