Vestnik of Samara University. History, pedagogics, philologyVestnik of Samara University. History, pedagogics, philology2542-04452712-8946Samara National Research University465010.18287/2542-0445-2016-22-3.2-289-293UnknownCOMPOSITIONAL ELEMENTS OF THE PRESENTATION ARTICLE AND THEIR PRAGMALINGUISTIC FEATURESVazhdaevaYe. A.morenov.sv@ssau.ruhttps://orcid.org/0000-0002-1825-0097Samara National Research University02032016223.22892930206201702062017Copyright © 2016, Vazhdaeva Y.A.2016<p>In this article we consider a presentation article as a new genreof PR-text. The focus is on the composition of the text of thedesignated genre. The main structural elements of the presentationarticles and their pragmalinguistic features are identified andanalyzed. The conclusions about the necessity of formation ofeach structural element depending on the target audience and inline with the overall goals and objectives of the text are made.</p>pragmalinguistics, public relations, presentation article, internet discourse, PR-text structure.прагмалингвистика, связи с общественностью, презентационная статья, интернет-дискурс, структура PR-текста[1. Ahrenova N.A. Internet-diskurs kak global’noe mezhkul’turnoe iavlenie i ego iazykovoe oformlenie: avtoreferat diss. dokt. filol. nauk [Internet discourse as a global intercultural phenomenon and its linguistic composition: Extended abstract of Candidate’s of Doctor’s of Philological sciences]. M., 2009, 35 p. [in Russian].][2. Ryzhenko E.S. Vidy intertekstual’nosti v press-relizakh, razmeshchennykh v Internete: diss. kandidat filol. nauk [Types of intertextuality in press releases posted on the Internet: Candidate’s of Philological sciences thesis]. Volgograd, 2014, 189 p. [in Russian].][3. Stefanov S.I. Reklama i poligrafiia: opyt slovaria-spravochnika [Advertising and printing industry: experience of glossary]. M.: Gella-print, 2004, 320 p. [in Russian].][4. Romanova T.P. Teoriia i metodika sozdaniia kommercheskikh naimenovanii i reklamnykh tekstov: uchebnoe posobie [Theory and methods of creation commercial names and advertising texts: schoolbook]. Samara: Univers-grupp, 2008, 156 p. [in Russian].][5. Karter G. Effektivnaia reklama [Effective advertising]. M.: Progress, 1991, 280 p. [in Russian].][6. McLuhan H.M. Ponimanie media. Vneshnie rasshireniia cheloveka [The Understanding of Media: The Extensions of Man]. M.: Kuchkovo pole, 2011, 464 p. [in Russian].][7. Rosenthal D.E. Iazyk reklamnykh tekstov [Language of advertising texts]. M.: Prosveshchenie, 1981, 125 p. [in Russian].][8. Feshhenko L.G. Struktura reklamnogo teksta: Uchebno-prakticheskoe posobie [Structure of an advertising text: workbook]. SPb.: Peterburgskii institut pechati, 2003, 232 p. [in Russian].]