Vestnik of Samara University. History, pedagogics, philologyVestnik of Samara University. History, pedagogics, philology2542-04452712-8946Samara National Research University461110.18287/2542-0445-2016-22-3.2-224-229UnknownRHETORICAL TRADITION IN RUSSIAN JOURNALISM OF THE XVIII CENTURY (ON THE BASIS OF N.MOTONIS’S ARTICLE IN THE JANUARY ISSUE OF «HARD-WORKING BEE» [1759])SlozhenikinaYu. V.morenov.sv@ssau.ruhttps://orcid.org/0000-0002-1825-0097RastyagaevA. V.morenov.sv@ssau.ruhttps://orcid.org/0000-0002-1825-0097Samara State Technical UniversitySamara branch of Moscow City Pedagogical University02032016223.22242290106201701062017Copyright © 2016, Slozhenikina Y.V., Rastyagaev A.V.2016<p>Hard-working bee was a unique for the XVIII century edition.The author of the Reasoning about the virtues of author ofstories was Nikolay Nikolaevich Motonis, companion-in-arms ofA.P. Sumarokov, luminous rhetor, member of the Academy ofsciences. The author develops rhetoric provisions of M.V. Lomonosovin poetological aspect: he studies how to write, and at the same timehe gives an example of rhetoric composition. The communicativemodel by Motonis suggests an active reader, and the reading itself isviewed as as a complex activity by him. Creating intersection ofdiscources of the author and the reader, Motonis actively uses technicsdeveloped by an ancient rhetoric and rehabilitated by the practiceof writers-enlighteners of the XVIII century.</p>«Трудолюбивая пчела», Сумароков, Ломоносов, риторика, композиция, аргументация, образ автора, образ читателя.«Hard-working bee», Sumarokov, Lomonosov, rhetoric, composition, argumentation, image of the author, image of the reader.[1. Hueytszyun Yu. A.P. Sumarokov – avtor «Trudoliubivoi pchely»: ustoiavshaiasia tochka zreniia i besstrastnaia statistika [A.P. Sumarokov – the author of “Hard-working bee”: an established point of view and dispassionate statistics]. Iazyk. Slovesnost’. Kul’tura [Language. Verbal folklore. Culture], 2012, no 1, pp. 101–113 [in Russian].][2. Lepehin M.P., Osinkina L.V. Motonis Nikolai Nikolaevich [Motonis Nikolay Nikolaevich]. In: Slovar’ russkikh pisatelei XVIII veka. Vyp. 2 (K–P) [Dictionary of Russian writers of the XVIII century. Issue 2 (K–P)]. Retrieved from: http://www.pushkinskijdom.ru/Default.aspx?tabid=1060 (accessed 05.09.2015) [in Russian].][3. Berkov P.N. Istoriia russkoi zhurnalistiki XVIII veka [History of Russian journalism of the XVIII century]. M.; L., 1952, 572 p. [in Russian].][4. Stennik Yu.V. Sumarokov – istorik [Sumarokov historian]. In: XVIII vek / Otv. red. N.D. Kochetkova [XVIII century. N.D. Kochetkova (Ed.)], 1996, Vol. 20, pp. 23-46 [in Russian].][5. Ritorika M.V. Lomonosova: materialy k bibliografii [Rhetoric of Lomonosov: materials for the bibliography]. SPb., 2012, 104 p. [in Russian].][6. Gasparov M.L. Ritorika [Rhetoric]. In: Literaturnaia entsiklopediia terminov i poniatii. Pod red. A.N. Nikoliukina [Literary encyclopedia of terms and notions. A.N. Nikolyukin (Ed.)]. M., 2003, pp. 877–878 [in Russian].][7. Trudoliubivaia pchela [Hardworking Bee]. St. Petersburg [Tip. Akad. nauk], 1759, 767 p. Further the pages are indicated in the text in parenthesis.][8. Ob iskushenii [On temptation]. In: Mysli Pastyria [Thoughts of a Pastor]. Retrieved from: http://myslipastyria.com/o-iskusheniyax/ (accessed 30.09.2015) [in Russian].][9. Lotman Yu.M. Ritorika – mekhanizm smysloporozhdeniia [Rhetoric – mechanism of sense generation]. In: Lotman Yu.M. Semiosfera [Semiosphere]. SPb., 2000, pp. 177–194 [in Russian].][10. Ivanova M.V. Ot lomonosovskogo ritora k «obrazu avtora» [From Lomonosov rhetor to the «image of the author»]. Vestnik Rossiiskogo universiteta druzhby narodov. Seriia: Lingvistika [Russian Journal of Linguistics: Vestnik RUDN], 2005, no. 7, pp. 156–161 [in Russian].]