Vestnik of Samara University. History, pedagogics, philologyVestnik of Samara University. History, pedagogics, philology2542-04452712-8946Samara National Research University452810.18287/2542-0445-2016-22-3.2-73-77UnknownPICTURESQUE WORD’S SENSE-GENERATION: TEXT AND THE DISCURCIVE CONTEXTChumak-Zhun'I. I.morenov.sv@ssau.ruhttps://orcid.org/0000-0002-1825-0097ShcherbakZh. A.morenov.sv@ssau.ruhttps://orcid.org/0000-0002-1825-0097Belgorod State National Research Universityhigh school № 202032016223.273773005201730052017Copyright © 2016, Chumak-Zhun' I.I., Shcherbak Z.A.2016<p>The article considers pragmatic and ethnocultural connotationsof signs of indirect nomination. The main idea of the article is thatfictional discourse allows each nominal unit to realize its implicationalrelations and actualize discursive, cognitive, situational and soundassociations in ethnolinguistic mentality. The authors conceptionis focused on researching how are the senses of the linguistic signsgenerating, taking into account their basic relationships: syntactics(discoursal context), semantics (the evaluativity and the picturesqueof the linguistic unit), pragmatics (authors creative task and theway it becomes actualized in authors metaphorical patterns). Each<br />aspect possesses a particular subject of research.</p>смысл слова, текст, дискурсивный контекст, речемыслительная деятельность, метафорическая модель.sense of the word, text, discoursal context, verbal and cogitative activity, metaphorical pattern[1. Alefirenko N.F. Lingvokul’turologiia [Cultural linguistics]. M.: Flinta: Nauka, 2009. 275 p. [in Russian].][2. Chumak-Zhun’ I.I., Shcherbak Zh.A. Spetsifika metaforicheskogo postizheniia mira «osobennym chelovekom» (na materiale povesti V.G. Korolenko «Slepoi muzykant») [The specifics of the world cognition by a blind man]. Russkii iazyk v shkole [Russian language at school].][2016, no. 6, pp. 59-63 [in Russian].][3. Kuprin A.I. Polnoe sobranie rasskazov v odnom tome [Works by Aleksandr Kuprin in one volume]. M.: Al’fa-kniga, 2013. 1280 p [in Russian].][4. Garshin V.M. Sochineniia [Works by Garshin V.M.] Azbuka-Attikus; SPb: Azbuka, 2013. 1376 p. [in Russian]][5. Edgar Po. Polnoe sobranie sochinenii [Works by Edgar Po]. Khar’kov: Folio, 1995. 448 p. [in Russian].][6. Korolenko, V.G. Slepoi muzykant [The Blind Musician]. M.: Sov. Rossiia, 1991. 256 p. [in Russian].][7. Kozhevnikova N. A. Izbrannye raboty po iazyku khudozhestvennoi literatury [Selected works on the language of fictional literature]. M.: Znak, 2009. 153 p. [in Russian].][8. Ivanova N. N. Slovar’ iazyka poezii (obraznyi arsenal russkoi liriki kontsa XVIII – nachala][XX veka) [Dictionary of poetic language (Russian arsenal shaped lyricism late 18th – early 20th][century)]. M.:Astrel’, 2004. 666 p. [in Russian]][9. Kondrashova O.V. Semantika poeticheskogo slova (funktsional’no-tipologicheskii aspekt):][dis…. dokt. fil nauk [The semantics of the poetic word (functional-typological aspect)]. Krasnodar, 1998. 320 p. [in Russian]][10. Iliukhina N.A. Metaforicheskii obraz v semasiologicheskoi interpretatsii [Metaphorical][image in semasiological interpretation]. M.: Flinta: Nauka, 2010. 320 p. [in Russian].]