Vestnik of Samara University. History, pedagogics, philologyVestnik of Samara University. History, pedagogics, philology2542-04452712-8946Samara National Research University387110.18287/2542-0445-2014-20-9-40-45CITY AS AN EMOTIONAL SPACEBedashYu. A.morenov.sv@ssau.ru01092014209404513032017Copyright © 2014, Bedash Y.A.2014<p>The article focuses on the analysis of urban culture as a product<br />of emotional capitalism. This refers to culture in which the key<br />role plays visual consumption, aestheticization and iconic industry<br />(i.e. tourism, photo, design and fashion) and also economic and<br />emotional discourses are closely interwined with each other. Taking<br />into account the variety of process of emotionalization, the author<br />of the article focuses her attention on the aestheticization of the<br />city and critical examination of its separate forms – diversification,<br />militarization and domestication of city space</p>city, emotional capitalism, aestheticization, iconic industry, iconic differenceгород, эмоциональный капитализм, эстетизация, индустрия иконического, иконическая дифференция[1. Zimmel G. Big cities and spiritual life. Logos [Logos], 2002, no. 3–4 (34). [in Russian]][2. Giddens А. Sequences of the present time. M.: Praksis, 2011. [in Russian]][3. Landry Ch. Creative city. M.: Izdatelsky dom «Klassika-XXI», 2011. [in Russian]][4. Illouz E. Cold Intimacies: The Making of Emotional Capitalism. London: PolityPress, 2007.][5. Lynch K. Image of a city. M.: Stroyizdat, 1982. [in Russian]][6. Jecobs G. Life and death of large American cities. M.: Novoe izdatelstvo, 2011. [in Russian]][7. Day K. Places where spirit lives. Architecture and medium as medical means. M.: Ladya, 2000. [in Russian]][8. Florida R. Creative class: people that change future. M.: Izdatelsky dom «Klassika-XXI», 2005. [in Russian]][9. Glazychev V. Poetics of urban medium. Retrieved from: http://www.glazychev.ru/habitations&cities/1986_poetika.htm. [in Russian]][10. Schulze G. Die Erlebnisgesellschaft: Kultursoziologie der Gegenwart. Campus-Verlag, 1993. [in German]][11. Sonnevend J. Iconic Rituals: Towards a Social Theory of Encountering Images. In: Iconic Power: Materiality and Meaning in Social Life. N.Y.: Palgrave Macmillan, 2012, pp. 219–230][12. Giesen B. Iconic Difference and SeductionIn: Iconic Power: Materiality and Meaning in Social Life. New York: Palgrave Macmillan, 2012, pp. 203–218.][13. Urry J. The Tourist Gaze: Leisure and Travel in Contemporary Societies. L.: Sage, 1990.][14. Chаtterton P. What the road to creative city is paved by? Neprikosnovennyiy zapas, no. 2 (7), 2010. [in Russian]]