ON FACTORS OF TEXT COMMUNICATIVE EFFICIENCY


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Abstract

The article considers the phenomenon of text communicative impact in terms of the factors that influence its efficiency, the recipient’s inclination to turn to the text and his intention to perceive the text in full. The author’s vision is mostly based on the works by American psycholinguists, where the problem in question has been elaborated most persuasively.

 

 

About the authors

S. N. Ledeneva

MGIMO University

Author for correspondence.
Email: morenovsv@ssau.ru
ORCID iD: 0000-0002-1825-0097

References

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Copyright (c) 2017 Ledeneva S.N.

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