ACTIVITIES OF VOLUNTEER CENTERS: STRUCTURAL-SEMIOTIC ANALYSIS OF SOCIAL ADVERTISING


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Abstract

This article justifies the role of volunteering in the socialization of modern youth. Social advertising is a very effective means of involving young people in volunteering. The author conducts a structural-semiotic analysis of the messages of university volunteer centers, which refer to the verbal-visual communication type. The results of this analysis confirm the importance of social advertising for the search, recruitment and selection of volunteers. The perspectives of participation in volunteering, outlined in social advertising, are analyzed.

About the authors

L. V. Vandysheva

Samara National Research University

Author for correspondence.
Email: morenov.sv@ssau.ru
ORCID iD: 0000-0002-1825-0097
Russian Federation

References

  1. Vandysheva L.V. Didaktika sotsial'nogo obrazovaniia: organizatsiia volonterstva [Didactics of social education: the organization of volunteerism]. Samara: Izd-vo «Samarskii universitet», 2016, 276 р. [in Russian].
  2. Morozova I.G. Reklamnyi stalker. Teoriia i praktika strukturnogo analiza reklamnogo prostranstva [Advertising stalker. Theory and practice of structural analysis of ad-vertising space]. M.: Gella-print, 2002, 272 p. [in Rus-sian].
  3. Mudrik A.V. Sotsializatsiia i «smutnoe vremia» [Socialization and «troubled times»]. M.: Znanie, 1991, 80 р. [in Russian].
  4. Yadov V.A. Sotsiologicheskoe issledovanie: Metodolo-giia. Programma. Metody [Sociological research: Methodology. Program. Methods]. Samara: Izd-vo «Samarskii universitet», 1995, 239 p. [in Russian].

Copyright (c) 2017 Vandysheva L.V.

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