ANALYSIS OF SARANSK CITY TERRITORIAL IDENTITY FACTORS
- Authors: Maikova S.E.1, Sarmaeva T.A.1
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Affiliations:
- the Dept. of Marketing, Ogarev Mordovia State University, Saransk, 430005, Russian Federation.
- Issue: Vol 3, No 10 (2012)
- Pages: 95-102
- Section: STATE AND MUNICIPAL ADMINISTRATION
- URL: https://journals.ssau.ru/eco/article/view/5303
- DOI: https://doi.org/10.18287/2542-0461-2012-0-10-95-102
- ID: 5303
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Abstract
In the article the essence of the concept «city image» is revealed, Saransk city territorial identity factors are analyzed, territorial characteristics and resources, which are necessary to create a positive city image are revealed.
About the authors
S. E. Maikova
the Dept. of Marketing, Ogarev Mordovia State University, Saransk, 430005, Russian Federation.
Author for correspondence.
Email: morenov.sv@ssau.ru
T. A. Sarmaeva
the Dept. of Marketing, Ogarev Mordovia State University, Saransk, 430005, Russian Federation.
Email: morenov.sv@ssau.ru
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