Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and ManagementVestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management2542-04612782-3008Samara National Research University581110.18287/2542-0461-2013-0-1-157-163UnknownHOMO INFORMATICUS AS A HEURISTIC MODELMorgunovA. A.morenov.sv@ssau.ruthe Dept. of Philosophy and History, Samara State University of Architecture and Civil Engineering, Samara, 443001, Russian Federation.01012013411571630702201807022018Copyright © 2018, Vestnik of Samara University. Economics and Management2018<p>The paper is devoted to the analysis of regularities of theoretical exploration of the world, in particular, to the procedures of formation of models of a person in various branches of social knowledge. Special attention is paid to the disclosure of specifics of theoretical construct of homo informaticus, understanding of his world outlook and methodological potential.</p>ideal typeidealizationtheoretical constructinformation anthropologyидеальный типидеализациятеоретический конструктинформационная антропология