Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and ManagementVestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management2542-04612782-3008Samara National Research University568710.18287/2542-0461-2015-0-8-169-175HEURISTIC MODEL «HOMO ECONOMICUS» AND ITS ROLE IN SHAPING ECONOMIC THEORYShestakovA. A.morenov.sv@ssau.ruthe Dept. of Philosophy of Natural Science Faculties, Samara State University, Samara, 443011, Russian Federation.01082015681691752401201824012018Copyright © 2018, Vestnik of Samara University. Economics and Management2018<span>The article explores the role of theoretical construct «Homo Economicus» in the formation of economic theory. Particular attention is paid to the understanding of its philosophical and methodological potential. The question of limits of applicability of this construct in economic research is discussed.</span>theoretical model, economic rationality, economic behaviorтеоретическая модель, экономическая рациональность, экономическое поведение