Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and ManagementVestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management2542-04612782-3008Samara National Research University567810.18287/2542-0461-2015-0-8-106-116MECHANISM OF INCREASING EFFECTIVENESS OF USAGE OF ECONOMIC POTENTIAL OF NEAR-BORDER POSITION OF THE REGIONKhmelevaG. A.morenov.sv@ssau.ruUmerbaevaS. K.morenov.sv@ssau.ruthe Dept. of Economics, Samara State University, Samara, 443011, Russian Federation.head, Higher Technical School, 20/1, Frunze Street, Uralsk, 090000, Kazakhstan.010820156810611624012018Copyright © 2018, Vestnik of Samara University. Economics and Management2018<span>In the article the variants of targeted policy of social and economic development on activization of using potential of near-border territories within the frameworks of cluster policy for different types of near-border regions: activating, developing, communication activating, supporting are suggested. The mechanism of realization of the policy of social and economic development and increasing of usage of potential of near–border territory which comprises all levels of management: federal, regional and municipal is developed.</span>policy of social and economic development, near– border region, mechanismполитика социально-экономического развития, приграничный регион, механизм