Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and ManagementVestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management2542-04612782-3008Samara National Research University530510.18287/2542-0461-2012-0-10-110-116UnknownPHENOMENON OF ANTHROPOLOGICAL MODELS IN ECONOMIC THEORY AND EXPERIENCE OF MORAL PHILOSOPHYMorgunovaA. G.morenov.sv@ssau.ruShestakovA. A.morenov.sv@ssau.ruthe Dept. of Philosophy and History, Samara State University of Architecture and Civil Engineering, Samara, 443001, Russian Federationthe Dept. of History and Philosophy of Science, Samara State University, Samara, 443011, Russian Federation.011020123101101162012201720122017Copyright © 2012, Vestnik of Samara University. Economics and Management2012<p>The paper analyses the influence of moral philosophy on theoretical constructions of modern economic theory. Attracting philosophical ideas of John Rawls, the authors reveal the ethical basis of economic activity. Special attention is paid to the analysis of ideal model honest individual as one of the variants of theoretical concept of homo economicus.</p>ideal modeltheoretical constructeconomic behaviorидеальная модельтеоретический конструктэкономическое поведение