Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and ManagementVestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management2542-04612782-3008Samara National Research University529610.18287/2542-0461-2012-0-10-50-55UnknownJUSTIFICATION OF PRINCIPLES OF CREATION OF EFFECTIVELY OPERATING VERTICALLY INTEGRATED SYSTEMS ON THE LEVEL OF INDUSTRIALLY DEVELOPED REGIONKonorevV. V.morenov.sv@ssau.ruthe Dept. of Finance, Credit and Taxation, Kursk State University, Kursk, 305000, Russian Federation.01102012310505520122017Copyright © 2012, Vestnik of Samara University. Economics and Management2012<p>In the article the concept and principles of application of lateral marketing at the enterprises entering into vertically integrated systems of an industrial complex of the region are considered, and interactions of vertical and lateral marketing by criterion of a maximum of profit are considered.</p>regionvertically integrated systemsmanagementtechnologies of developmentindustrial enterpriseрегионвертикально-интегрированные системыуправлениетехнологии разработкипромышленное предприятие