MARKETING MIX CONCEPT OF REGIONAL MARKETING


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Abstract

The article is devoted to the justification of appropriateness of application of marketing approach to the management by modern Russian regions. The authors define the essence of territorial marketing, as well as distinguish and consider in detail the elements of marketing mix of regional marketing. As a result of the study the authors conclude that the use of the concept of marketing mix in regional marketing will allow to increase the efficiency and competitiveness of regional government of the Russian regions in the world.

About the authors

Y. I. Dubova

Department of the World Economy and Economic Theory, Volgograd State Technical University, 28, Lenin avenue, Volgograd, 400005, Russian Federation.

Author for correspondence.
Email: morenov.sv@ssau.ru

E. M. Echka

Master\'s student of the Department of Economy, Volgograd State Technical University, 28, Lenin Avenue, Volgograd, 400005, Russian Federation.

Email: morenov.sv@ssau.ru

References


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