Service as the key of success in business


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Abstract

Under the growing rate of competition the index of service is becoming one of the tools of successful business. The article presents the typical situation of buyers and sellers relationships. The work should be carried out according to two directions: 1) with the basic consumers. It is necessary to gather information about them and then classify it in order to single out different types of consumers with characteristic requirements; 2) with potential consumers for mending contact. In this case mailout, presentations, contacts on telephone and personal calls are used. This category of consumers is no less important. Whereas throughout the year part of firm customers gets lost, thus it is necessary to maintain and increase it exactly by means of potential clients. It also discusses the conditions for competitive advantages by means of increasing service level of the company.

About the authors

E. F. Faizova

Department of Economics and Management, Sterlitamak branch of Bashkir State University, Sterlitamak, 453103, Russian Federation.

Author for correspondence.
Email: morenov.sv@ssau.ru

References


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