JUSTIFICATION OF PRINCIPLES OF CREATION OF EFFECTIVELY OPERATING VERTICALLY INTEGRATED SYSTEMS ON THE LEVEL OF INDUSTRIALLY DEVELOPED REGION


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Abstract

In the article the concept and principles of application of lateral marketing at the enterprises entering into vertically integrated systems of an industrial complex of the region are considered, and interactions of vertical and lateral marketing by criterion of a maximum of profit are considered.

About the authors

V. V. Konorev

the Dept. of Finance, Credit and Taxation, Kursk State University, Kursk, 305000, Russian Federation.

Author for correspondence.
Email: morenov.sv@ssau.ru

References


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