Models for choosing admission campaign strategy of university in the contemporary context

The article deals with the problem of admission to higher educational schools under conditions of depopulation and proliferation of higher educational schools. Additional negative factor is the impact of the world crisis on the economical and social development what leads to the fact that there is no call for university graduates at the employment market. In the context of educational services competition one of the main goals of a university is to form the contingent of the first year students. To admit the planned number of students whose education is funded from federal budget resources and to recruit the maximal number of students to places with tuition reimbursement a number of management tasks must be solved. The mentioned tasks must take into account the following: state order for training of degree professionals (number of students whose education is funded from federal budget resources); educational services market capacity; educational services price; absolute cost recovery factor; estimated amount of educational services profits; optimization of strategy and tactics of a higher educational school; annual profit maximization; demand elasticity value of educational services.