METAPHORIZATION OF BUSINESS ENGLISH AS AN EFFECTIVE MEANS OF PRAGMATIC IMPACT: FUNCTIONAL-SYNERGETIC ANALYSIS
- Authors: Khramchenko D.1
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Affiliations:
- Tula State Teachers' Training University
- Issue: Vol 17, No 7 (2011)
- Pages: 99-104
- Section: Articles
- URL: https://journals.ssau.ru/hpp/article/view/3560
- DOI: https://doi.org/10.18287/2542-0445-2011-17-7-99-104
- ID: 3560
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Abstract
Metaphors in English business discourse serve as one of the most efficient means of pragmatic impact on listeners/ readers. Functional-synergetic approach gives a new perspective on this phenomenon and the way it modifies the functional field of discourse.
About the authors
D.S. Khramchenko
Tula State Teachers' Training University
Author for correspondence.
Email: morenov.sv@ssau.ru
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