Vol 6, No 8 (2015)

MANAGEMENT

Development of the quality of the educational process of the university

Goldobinа M.V.

Abstract

In the article the basic issues of the quality of education of the university as the main factor to increase competitiveness and improve the educational process of educational institutions in the market for services are carried out. It is shown that the issues of improving the quality of education leads to the change in the main characteristics of educational and scientific institution, thereby forming stable positions in the labor market organizations to provide educational services.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):9-16
pages 9-16 views

ADDRESS THE UNIQUE PROBLEMS OF TARGETED CONSUMERS OF EDUCATIONAL SERVICES THROUGH A SYSTEM OF CONTINUOUS EDUCATION

Petrova N.I., Logua R.A.

Abstract

The following article represents the system of continuous education as the means for solving the majority of personal tasks of target customers of educational services. Through the analysis of specificity and rapid development of modern society structure, the author defines demands of an individual, as well as main goals and challenges he is facing. The article also describes organizational educational activity within continuous education, which provides an opportunity for the graduates to derive knowledge and skills that could help him to become successful in our progressive society. The paper discusses several options of social designation of a higher educational institution at the market of educational services.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):17-22
pages 17-22 views

FORMATION AND IMPLEMENTATION OF STATE ANTIRECESSIONARY POLICY

Lisyanskiy A.B.

Abstract

The paper analyzes the main problems of financial sustainability of the Russian Federation arising from the implementation of antirecessionary policy in terms of strengthening of social and economic welfare; factors of appearing of crisis phenomena are identified; suggestions on their elimination are given.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):23-28
pages 23-28 views

CORPORATE SOCIAL RESPONSIBILITY OF RUSSIAN COMPANIES: THEORY AND PRACTICE

Zavodchikova T.B.

Abstract

The article is dedicated to the investigation of theoretical aspects of formation of corporate social responsibility, organizational bases of its development, its practical realization in the activity of domestic companies, and also to the examination of basic trends in the development of internal corporate social responsibility based on the example of the number of Samara companies
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):29-33
pages 29-33 views

ECONOMICS

PROBLEMS AND PECULIARITIES OF FUNCTIONING OF ENTERPRISES OF OIL AND GAS INDUSTRY OF RUSSIA

Anisimova V.Y.

Abstract

The current state of oil and gas industry of Russia and further possible development of fuel and energy complex is analyzed. The author investigated the investment activities of oil and gas sector, production data, financial and economic indicators of oil industry, operating performance, etc.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):34-41
pages 34-41 views

FROM THE ECONOMIC COUNCILS TO CLUSTERS. PART 3: FORMATION OF A NEW ECONOMIC SYSTEM IN RUSSIA

Borisyuk N.K., Ermakova Z.A.

Abstract

This article discusses the issues of reforming economic relations of the first period of operation of economic councils (1917–1932) up to creating clusters at the present stage of development of the Russian economy. In this case, the formation of various integrated structures on the basis of combining basic building blocks of economy – enterprises – is put by the authors in the framework of the thesis, based on the close connection between the past, present and future activities of enterprises, as a kind of evolutionary «core» of the newly created integrated structures.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):42-48
pages 42-48 views

PROSPECTS OF USING PUBLIC-PRIVATE PARTNERSHIP IN TERRITORIAL MARKETING

Dubova Y.I.

Abstract

he study is based on hypothesis that public-private partnership is a promising marketing mechanism of modern Russian territories. To test this hypothesis, the authors examine the nature of publicprivate partnerships and identify the potential of the use of publicprivate partnerships for priority projects in the social sector, especially for priority national projects. As a result of the study the authors confirm the hypothesis and determine the prospects for the use of public-private partnerships in territorial marketing.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):49-54
pages 49-54 views

MARKETING MIX CONCEPT OF REGIONAL MARKETING

Dubova Y.I., Echka E.M.

Abstract

The article is devoted to the justification of appropriateness of application of marketing approach to the management by modern Russian regions. The authors define the essence of territorial marketing, as well as distinguish and consider in detail the elements of marketing mix of regional marketing. As a result of the study the authors conclude that the use of the concept of marketing mix in regional marketing will allow to increase the efficiency and competitiveness of regional government of the Russian regions in the world.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):55-60
pages 55-60 views

METHODICAL WORK OF THE UNIVERSITY AS A FACTOR OF INCREASING ITS COMPETITIVENESS

Goldobinа M.V.

Abstract

In the article the basic issues of methodical work of the university as a factor of competitiveness and development of educational activities of educational institutions in the market of professional educational services are presented. It is shown that issues of methodical work of the university leads to a qualitative change in its basic educational and scientific indicators, thereby continuously forming stable position of the university to provide educational services in relation to other universities competing.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):61-68
pages 61-68 views

ANALYSIS OF TRENDS AND FEATURES OF UNEMPLOYMENT IN RUSSIA

Kurnosova E.A.

Abstract

The article describes the features of unemployment in Russia, its causes and consequences are given. Basic factors that contribute to the growth of unemployment are singled out. The dynamics of Russian unemployment is analyzed; unemployment rate by age groups, type of settlement and federal districts is identified.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):69-76
pages 69-76 views

GENESIS OF RUSSIAN INDUSTRY IN THE X–XVIII CENTURIES

Strizhkov A.A.

Abstract

The article discusses aspects of formation of Russian industry at an early stage (X–XVIII c.). At the end of the article the author made conclusions about the nature of Russian industry in this period.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):83-87
pages 83-87 views

INNOVATIVE SUSCEPTIBILITY AND ITS COMPONENTS AS REGULATORS OF ADAPTATION OF INDUSTRIAL ENTERPRISE TO THE CONDITIONS OF CHANGING ENVIRONMENT

Frank E.V., Mashevskaya O.V.

Abstract

The article provides an overview and the concepts of innovative susceptibility, innovative capacity and entrepreneurial innovation of industrial enterprises in the changing environment are considered, the author’s interpretation of these terms is offered, the relationship of the categories considered is determined, the reasons for the gaps between the possibilities of using innovative products and innovative potential of an enterprise are explained.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):88-96
pages 88-96 views

TECHNIQUE OF ASSESSMENT OF INNOVATIVE ACTIVITY OF AN INDUSTRIAL ENTERPRISE

Mashevskaya O.V.

Abstract

The article proposes a method of calculating innovative activity of industrial enterprise. This approach is based on the fact that productive activity of the company is influenced by many circumstances of internal and external environment, but not all influencing factors can be quantified to justify. In such cases, assessment of influencing factors can be established by experts. For ease of calculation it is reasonable to present them as weighted coefficients.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):97-105
pages 97-105 views

MECHANISM OF INCREASING EFFECTIVENESS OF USAGE OF ECONOMIC POTENTIAL OF NEAR-BORDER POSITION OF THE REGION

Khmeleva G.A., Umerbaeva S.K.

Abstract

In the article the variants of targeted policy of social and economic development on activization of using potential of near-border territories within the frameworks of cluster policy for different types of near-border regions: activating, developing, communication activating, supporting are suggested. The mechanism of realization of the policy of social and economic development and increasing of usage of potential of near–border territory which comprises all levels of management: federal, regional and municipal is developed.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):106-116
pages 106-116 views

LOGISTICAL RESERVES OF INCREASE OF EFFICIENCY OF THE ENTERPRISES OF ROAD CONSTRUCTION

Kalashnikov S.A.

Abstract

The place and role of logistics of productive-economic activity of enterprises of road construction is viewed. The positive experience of using the principles and methods of logistics on enterprises of road construction in the countries of Western Europe is given.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):117-121
pages 117-121 views

HUMANE RESOURCES MANAGEMENT

PREVENTION OF OCCUPATIONAL STRESS OF STAFF OF AN ORGANIZATION

Kalmykova O.Y., Solovova N.V.

Abstract

In this article the authors discuss the formation of the system of prevention of occupational stress of employees. The basic strategies for preventing destructive organizational conflicts are formulated. The issues of formation of integrated systems of prevention of occupational stress of staff in conditions of modernization are discussed.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):122-130
pages 122-130 views

STRUCTURAL QUALITY OF SOCIAL AND INTELLECTUAL ACTIVES OF HUMAN CAPITAL OF NATIONAL INNOVATIVE SYSTEM OF THE RUSSIAN FEDERATION AND PROBLEMS OF DISCORDS BETWEEN ITS SUBJECTS

Bogatyrev S.E.

Abstract

In the article the problem of reducing of structural quality of human capital within the frameworks of formation and development of national innovative system of the Russian Federation is viewed. Notion and phenomena of «innovation» is opposed to the complemented and revised in the categories of the theory of development of the human capital of the notion of «structural corruption». The author’s approach to the classification of forms of innovative allocation of capital and corresponding to them social and productive relations between the subjects-innovators is presented.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):131-138
pages 131-138 views

MATHEMATICAL AND INSTRUMENTAL METHODS OF ECONOMICS

PRINCIPLES OF ORGANIZATION OF LOGISTIC MODEL OF AN ENTERPRISE WITH THE HELP OF GALS-TECHNOLOGIES ON THE MARKET OF BUSINESS SERVICES

Nadein N.V.

Abstract

In the article the system of organization of enterprises on the basis of using GALS-technologies on the market of business services is reflected. It is shown that development of the sphere of services of business intention is the indicator of development of postindustrial economics, its possibilities and readiness to transform into the format of informational development. Principles of referring logistics to the sphere of business services are substantiated.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):139-143
pages 139-143 views

MODEL OF STRATEGY OF INCREASING THE EFFICIENCY OF FUNCTIONING OF BRANCH ENTERPRISES ON THE BASIS OF MATRIX STRUCTURE

Tyukavkin I.N.

Abstract

This article proposes a model of increasing the efficiency of enterprises on the basis of matrix structure. The analysis of the use of matrix building of an industry and the use of elements of the bottom model on enterprises is presented in the article. The ways to improve performance are shown.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):144-149
pages 144-149 views

DEVELOPMENT OF THEORETICAL BASES OF METHODOLOGY OF FORMATION OF INFORMATION SYSTEMS AND COMMUNICATION TECHNOLOGIES IN THE TRANSFORMATION OF CONSUMER BEHAVIOR OF MARKET PARTICIPANTS

Tyukavkin N.M.

Abstract

This article describes the transformation of consumer behavior in the market of goods and services in today’s information society. The role of information, influencing the behavior of consumers in the market is considered. New factors affecting the transformation of consumer behavior which are defined by informatization of market processes are shown in the article.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):150-155
pages 150-155 views

MODEL OF STRATEGIC EFFICIENCY OF AN ACTIVITY OF A COMPANY

Tyukavkin N.M., Tyukavkin I.N.

Abstract

In the article the notion of strategic effectiveness considering market economy peculiarities is defined. Algorithm of development of the strategy of activity and achievement of the desired goal for organization is formulated. The advantages of strategy presence for enterprises activity in present-day conditions are shown. Prospective directions of development of economy subjects are given.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):156-162
pages 156-162 views

MODERN MODELS OF URBAN CONGLOMERATES

Khmeleva G.A.

Abstract

In the article modern models of development of conglomerates: motokinetic, polycentric, dissipated (uniform), radial (line) are presented, their essence, advantages and disadvantages are described. The conclusion about the necessity of development of territories on the basis of polycentric model of conglomerate is substantiated.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):163-168
pages 163-168 views

HEURISTIC MODEL «HOMO ECONOMICUS» AND ITS ROLE IN SHAPING ECONOMIC THEORY

Shestakov A.A.

Abstract

The article explores the role of theoretical construct «Homo Economicus» in the formation of economic theory. Particular attention is paid to the understanding of its philosophical and methodological potential. The question of limits of applicability of this construct in economic research is discussed.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):169-175
pages 169-175 views

METHOD OF ASSESSING COMPETITIVENESS OF ENTERPRISES WITH THE USE OF BRANDING

Mayer S.V., Rodina E.A., Echka E.M.

Abstract

In the article the authors elaborated author’s method of estimating competitiveness of the company using branding, testing of the developed method on the example of Apple and Samsung is conducted. The authors developed an optimization model for managing enterprise competitiveness with the use of branding, the matrix of forming a competitive card market through branding describes the competitive strategies of management by competitiveness of an enterprise, based on branding is composed and morphological models of formation of enterprise competitiveness on the criterion of brand development in various competitive strategies are compiled.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):176-185
pages 176-185 views

USE OF AN OPTIONAL APPROACH IN DEVELOPING OF OIL AND GAS FIELDS AND ITS IMPACT ON THE IMPLEMENTATION OF PROJECTS UNDER UNCERTAINTY AND RISK

Moiseeva M.V.

Abstract

The paper considers the main factors of uncertainty and risk, their impact on performance indicators- of the project is evaluated. Possibilities of using an optional approach, its nature and characteristics are viewed, a model to estimate economic efficiency of application of this approach is developed, key performance indicators of the project with the application of an optional approach are calculated.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):186-191
pages 186-191 views

MODEL OF FORMATION OF EXPENSES AND PROFITS OF INDUSTRIAL COMPANIES IN CONDITIONS OF STRUCTURAL MODERNIZATION

Saraev A.L.

Abstract

In the present paper we proposed a model of formation of benefits and costs of a production enterprise, formed by two different industries. A variant of structural-phenomenological approach to the description of interaction of components of the company and its macroscopic functioning as a whole. Equations describing the dynamics of the process of modernization of the company by replacing the old manufacturing new production are received. We calculate the macroscopic parameters of production function, cost function and function of the whole enterprise.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):192-199
pages 192-199 views

SUSTAINABLE DEVELOPMENT OF SOCIAL AND ECONOMIC SYSTEMS

Chertykovtsev V.K.

Abstract

In the article the issues oа management by sustainability of social and economic systems are viewed. Aim of sustsainable development of social and economic systems is not only in satisfaction of wants of a person, but also in the combination of these wants with the laws of development of the world processes.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):200-205
pages 200-205 views

ON THE THEORY OF DIFFUSION OF INNOVATION, CONSIDERING THE EFFECT OF INTERPERSONAL COMMUNICATION LAG

Saraev A.L.

Abstract

In the published article the mathematical model of diffusion of consumer innovations, taking into account time lag in the information component of interpersonal communications of consumers. Equations of dynamics of sales of innovative products describe the process of continuous and distributed increase of the number of consumers of innovative products due to the growth of their interpersonal communication. It is shown that taking into account time lag in the information component of interpersonal communication of consumers leads to a smoother development of market with innovative products.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):206-211
pages 206-211 views

ON ESTIMATE OF DYNAMICS OF PERFORMANCE INDICATORS OF ECONOMIC DEVELOPMENT OF MECHANICAL ENGINEERING

Dubrovina N.A., Saraev L.A.

Abstract

In the article the mathematical model of dynamics of economic performance of machinery industry, time variation of which is described by differential equations of the diffusion of innovation, adequately reflecting the most important macro-economic aspects of the process of reproduction is suggested. We consider evolutionary and innovative scenario of economic development of machinery industry. Numerical analysis of the resulting model showed good agreement with known statistics.
Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management. 2015;6(8):212-217
pages 212-217 views

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