ESSENCE AND IMPROVEMENT OF THE STRATEGIC MANAGEMENT OF THE ENTERPRISE


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Abstract

The article is devoted to the study of the concept of "strategic management of an enterprise". Different views of scientists are analyzed and their own definition of this  сategory is offered from the point of view of system, process and situational pproaches. The system of strategic management, which provides for the analysis of the state of all spheres of the enterprise's functioning, is investigated. It is stablished that the strategic management of the enterprise is a process of implementing the developed measures aimed at achieving effective economic development of this enterprise. Also, strategic management should be based on a constant analysis and understanding of the situation, the dynamics of its change. The structural and logical model of improving the strategic management of the enterprise is proposed and justified, which provides for the implementation of a set of logically-sequential stages of work aimed at ensuring an effective strategic development of the business entity.

About the authors

N. A. Dubrovina

Department of General and Strategic Management, Samara National Research University, 34, Moskovskoye shosse, 443086, Samara.

Author for correspondence.
Email: morenov.sv@ssau.ru

References

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