THE CONCEPT AND ORGANIZATION OF MARKETING OF PROMOTIONAL ACTIVITIES IN PJSC «ROSBANK»

The current state of advertising activities in PJSC «Rosbank» allows us to
distinguish three main catalysts for the promotion of banking services:
internationalization and globalization of global financial markets, fast-growing
competition and the creation of transnational banks, as well as the global financial
crisis. These factors have a significant impact on the functioning of the entire banking
system. It is the advertising activity of banks in the promotion of services to customers
that allows to increase the competitive advantages of individual banks in the market of
banking products and services, and also determines the strategy for the development of
the banking system.