ON THE THEORY OF DIFFUSION OF INNOVATION, CONSIDERING THE EFFECT OF INTERPERSONAL COMMUNICATION LAG
- Authors: Saraev A.L.1
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Affiliations:
- the Dept. of Mathematics and BusinessInformatics, Samara State University, Samara, 443011, Russian Federation.
- Issue: Vol 6, No 8 (2015)
- Pages: 206-211
- Section: MATHEMATICAL AND INSTRUMENTAL METHODS OF ECONOMICS
- URL: https://journals.ssau.ru/eco/article/view/5692
- DOI: https://doi.org/10.18287/2542-0461-2015-0-8-206-211
- ID: 5692
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Abstract
In the published article the mathematical model of diffusion of consumer innovations, taking into account time lag in the information component of interpersonal communications of consumers. Equations of dynamics of sales of innovative products describe the process of continuous and distributed increase of the number of consumers of innovative products due to the growth of their interpersonal communication. It is shown that taking into account time lag in the information component of interpersonal communication of consumers leads to a smoother development of market with innovative products.
About the authors
A. L. Saraev
the Dept. of Mathematics and BusinessInformatics, Samara State University, Samara, 443011, Russian Federation.
Author for correspondence.
Email: morenov.sv@ssau.ru
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