DEVELOPMENT OF THEORETICAL BASES OF METHODOLOGY OF FORMATION OF INFORMATION SYSTEMS AND COMMUNICATION TECHNOLOGIES IN THE TRANSFORMATION OF CONSUMER BEHAVIOR OF MARKET PARTICIPANTS
- Authors: Tyukavkin N.M.1
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Affiliations:
- Department of Economics, Samara State University, 1, Acad. Pavlov Street, Samara, 443011, Russian Federation.
- Issue: Vol 6, No 8 (2015)
- Pages: 150-155
- Section: MATHEMATICAL AND INSTRUMENTAL METHODS OF ECONOMICS
- URL: https://journals.ssau.ru/eco/article/view/5684
- DOI: https://doi.org/10.18287/2542-0461-2015-0-8-150-155
- ID: 5684
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Abstract
This article describes the transformation of consumer behavior in the market of goods and services in today’s information society. The role of information, influencing the behavior of consumers in the market is considered. New factors affecting the transformation of consumer behavior which are defined by informatization of market processes are shown in the article.
About the authors
N. M. Tyukavkin
Department of Economics, Samara State University, 1, Acad. Pavlov Street, Samara, 443011, Russian Federation.
Author for correspondence.
Email: morenov.sv@ssau.ru
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